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How To Start Digital Marketing: 6 Digital Marketing Steps

Whether you’ve just started up a business or you’re entering the digital world on top of a thriving business model, it’s never a bad time to enter digital marketing. Learning how to start digital marketing gives you the tools you need to step into digital marketing with confidence and the keys to success. 

In this Papion Marketing blog, you’ll learn how to start digital marketing. This ties into everything from website SEO optimization to general small business marketing and branding. It revolves around marketing to your audience, mastering the top SEO challenges, and figuring out social media management. Read on to learn how to start digital marketing and why it’s so important.

The Importance of Digital Marketing

In this digital age, digital marketing is crucial for any and every business. The intersection of sales and marketing meets in the digital space. When you take control of your digital presence through marketing, you’re making an active impact on your ability to draw in customers and clients through your digital ecosystem. These six key steps will get you started.

1. Set Up Analytics and Tracking

Setting up analytics and tracking will help you manage your digital space. This includes things like Google Analytics, Semrush, and customer retention tracking. These tools will make it easier to see how well your digital marketing is working for your business.

2. Define Your Goals

Defining your goals for your digital marketing makes everything easier. Are you looking to bring in new customers, or build up a community with your current users and clients? Do you want to grow your business into a franchise? Answer these types of questions to guide your digital marketing.

3. Build a Professional Website

A professional website makes your entire web presence. Explore the benefits of custom web building through Papion Marketing, and make your site the ideal example of your brand and business. You can tie landing page creation into this process to create pages that accentuate your site.

4. Establish a Social Media Presence

Establishing a social media presence makes it easier to grow your business online. From the importance of content creation to TikTok marketing to the connections of social media marketing and website traffic, social media is critical. 

5. Kick Off Email Marketing

Email marketing can be used for things like sending newsletters, sharing business announcements, and keeping your audience engaged. Kick off your email marketing with a mix of marketing trends and tested tools to keep it fresh and interesting.

6. Master Your SEO

SEO is the name of the digital marketing game. From local SEO to general SEO optimization and management, your work in search engine optimization will get your brand in front of the right people.

Starting Digital Marketing: Step Into the Digital Marketing World 

Now that you know how to start digital marketing it’s time to jump into the digital business world. If you’ve been in the digital space for a while, these tips are also a quality refresher of areas of focus that will bring in business. Here at Papion Marketing, our services, from web design to social media management, can help your digital marketing efforts. Reach out to work with us today!

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