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TikTok Marketing: 4 Nuances of Marketing on TikTok

TikTok marketing is the place to be for every business. There is an audience on TikTok for virtually any product or service. When something makes it big on TikTok, that success extends to the profits of the business behind the sensation. 

Here at Papion Marketing, our social media management services cover TikTok marketing for your business and brand. These four nuances of TikTok marketing can help you learn more about what we can do for you on TikTok. 

4. Focus on Your Target Audience

The general audience on TikTok consists of Millennials and Gen Z’ers. 62% of the TikTok audience is between 10 and 29 years old. When you focus on your audience within that age range, you’re that much more likely to find a space for your business on TikTok. 

Tailoring your content to your ideal audience will help you reach them on their “for you” pages. As you refine your content you’ll continue to find your TikTok audience. That’s the first step toward successful TikTok marketing for your business

3. Connect with Influencers

Influencer marketing is an integral part of TikTok marketing. If an influencer likes a product or service and talks it up in their content, it sells. If you can connect with influencers you can get your business on the radar of their audience. That’s the reason behind influencer TikTok marketing: getting your business in front of their audience. 

If you don’t have a way to connect with the big names in the TikTok marketing game, that’s okay. Finding influencers in your industry and niche is one of the best moves you can make. A quick DM or an email sent to their manager can help you make an introduction. 

2. Work with the Algorithm

Working with the TikTok algorithm isn’t always an easy task. The nature of the TikTok algorithm is, at its root, a means of showing users videos they likely haven’t seen before. TikTok wants to show people something new and keep them coming back for something interesting. 

Of course, finding your niche on TikTok will help you. That said, when the algorithm doesn’t go your way, trying something new can help. Test another video format. Use different types of music and audio. Your brand can–and should–remain consistent, but your methods can vary to match what the algorithm favors. 

1. Showcase Your Products and Services

These days when there are products and services showcased on TikTok, people buy them. There was a time when that didn’t seem normal–to buy something because of social media. 

Nowadays, so many folks get their information and contact with the world from social media. If you want to sell something, socials are the place to be. 

Many of the steps on this list lean towards the idea of showcasing your products and services. It’s important that we say it directly. Your TikTok content needs to show off the attributes of your product or service, to bring in an audience and new clients. 

Marketing on TikTok: Tick, Tock, Running ‘Round the Marketing Clock

TikTok marketing is manageable in the same way as any other type of marketing. It takes time to master, and as a business owner that’s not always time you have to spare. If you want to find your market on TikTok, reach out to Papion Marketing today to discover your TikTok potential.

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