In the world of digital marketing and online businesses, top SEO challenges are something every brand and business manager should be aware of. From local SEO to gaining momentum in social media marketing, SEO plays a role in everything you do for your brand. Optimizing your content for search consoles gives you a boost in finding customers and clients.
This Papion Marketing blog dives into five top SEO challenges to master. Gaining an understanding of and mastery over these facets of SEO will set you up for success and business growth. Working with these tools going forward will help you learn how to work SEO to your advantage.
5. Keyword Density
Keyword density is the ratio of specific keywords per each piece of written content you share online. A good keyword density to aim for is using your keyword (or keywords) one to two times per every 100 words. This gives your content an even amount of related keywords.
4. Unique and Helpful Content
There’s been a trend in Google algorithms leaning toward a favoring of unique, human, helpful content. Overall, the content Google (and other search engines) are looking for is content that provides insight into each respective topic. Focusing on unique content with a personal touch and highly applicable information will give you an edge on search engines.
3. Working with Google Algorithm Updates
Speaking of the Google algorithm updates… Google is the main search engine in terms of optimizing for SEO. Working with Google algorithm updates when they’re released and fully defined will help you stay on top of the specificities of SEO. That said, quality writing that follows basic SEO rules will consistently be good content to produce.
2. Ranking Speed and Numerical Order
A big part of doing well in terms of SEO is related to getting your content to rank quickly and highly. Naturally, quality, SEO-optimized content will eventually rank well on search engines. You can increase the speed of gaining high rankings by mapping your content against the current high-ranking content for your anchor keywords. This will help you rank higher, faster.
1. Linking Ratios
A large part of on-page SEO optimization comes from the linking work you do on your site. Your links should consist of inlinks and outlinks. Inlinks are the links that point toward blog posts and other pages on your website. Outlinks are links going from those pages. When you have a measured ratio of each, your site is recognized as authoritative and robust.
Key SEO Challenges: Find Your SEO Groove
Incorporating the practice of these SEO challenges into your regular marketing plans will help to steadily advance your brand. As time goes on, with these practices becoming standard practice, you’ll find more people are able to experience your brand through their online searches.
If you’re looking for support in your digital marketing and SEO practices, reach out to Papion Marketing today. From social media management to website design to blog writing services, we’ve got you covered.