Here on the Papion Marketing blog, we’ve talked about SEO, from local SEO to the top SEO challenges you’ll face in digital marketing. Now it’s time to tackle something that affects your whole digital presence: website SEO optimization.
Website SEO optimization goes beyond blog content, hashtags and keywords, and competitor research. When it comes to SEO across the entirety of your site, there is more to consider. These six aspects of website SEO optimization will get you started learning about the pieces of your site that contribute to SEO.
1. Quality Content
Quality content is the key to all good content creation. In fact, the importance of content creation is only important when the content is well crafted. Starting your site with quality content lays the SEO groundwork.
2. On-Page SEO Optimization
On-page SEO optimization covers things like keyword distribution, image alt text optimization, and design layout specifics. It’s another layer of the bedrock of your website SEO optimization plan.
3. Mobile Optimization
Marketing on mobile devices is a critical point of marketing outreach, especially for small business marketing and branding getting off the ground. You can ensure you have the best mobile optimization by testing your site in mobile views on the backend.
4. Page Speed Cleanup
Websites that load quickly retain customers at a higher frequency. The more you can do to clean up your page loading speed, the better. Some top tricks include optimizing image size, keeping your code clean, and avoiding redirects. You can check your page speed through sources such as Semrush or Google Analytics.
5. Internal Linking
Internal linking is the process of linking to and from pages on your site. It’s common in blog posts but applies equally to the design of your homepage, resource page, and services showcase. Having a high number of inlinks, matched from page to page, gives your site greater authority from the SEO viewpoint.
6. User Experience
User experience applies to a lot of areas of your website SEO optimization. It’s about page layout flow, the right colors and fonts, and the brand tone you use in your text. It ties into quality content production in the way it relates to everything on your site. The experience users have on your website directly affects whether they keep reading, come back, and invest in your services.
Full-Site SEO Optimization: Making Your Website the Best It Can Be
Full-site SEO optimization practices give you the ability to make a site that looks good, works well, and brings viewers back for more. From using shape psychology and color psychology on your homepage to having professional photos, the better your site operates, the more your business will grow.
Here at Papion Marketing, we work with you through the entire website creation and optimization process. From custom website building to consultations on your current site, we’ve got you covered. Reach out today to learn how we can help you make your website work for you.