Marketing on mobile devices is a particular niche area of marketing tools. Many marketing practices are delicate procedures, but marketing on mobile devices is the most precise. It’s about pure technical skill more than creative tactics.
Marketing on mobile devices blends social media marketing and website traffic. It plays a role in retention marketing, as a good mobile experience will keep people coming back. It even comes up in social media crisis management.
Overall, marketing on mobile devices has a subtle yet consistently important role in marketing. Read on through this Papion Marketing blog to learn what marketing on mobile devices is all about, and how you can improve your mobile presence.
What Is Marketing on Mobile Devices?
Before we dive into these six tips for marketing on mobile devices, it’s important to define just what that is. Mobile marketing optimization is the practice of making your social media and web content curated for consumption on mobile devices. That covers loading speed and visual arrangements. It’s about ensuring your content is enjoyable to view on mobile devices.
1. Image Compression
Image compression is a key facet of a streamlined web experience. It organizes the digital space your content takes up, to make it as user-friendly as possible.
2. Optimized Loading Speeds
Optimized loading speeds come from a few different practices. Those practices include compressing images, keeping your code clean, and fixing any issues you find through site analytics. The faster your content is accessible, the longer viewers will stick around.
3. Mobile-Specific Keyword Optimization
In both keywords and hashtags there are ways to make your content as searchable and mobile-friendly as possible. It’s a similar practice to that of local SEO. Mobile-friendly hashtags and keywords are short and succinct. This makes them easier to digest on a mobile device.
4. Visual-Heavy Content Creation
The most important feature of mobile content is user-friendliness with a focus on visual engagement. The best way to increase that engagement is through visuals that pop and hold attention. The more visuals you use that represent your brand, the better your marketing on mobile devices will be!
5. App Creation
This tip for marketing on mobile devices is brand-specific. If an app would be beneficial to your customer base, it is an excellent option for improving the mobile experience. Apps are most useful for businesses that sell subscriptions, manage personal information, and provide an ongoing service.
6. Mobile-Friendly Emails
Mobile-friendly emails are built on many of the same principles of general mobile-friendly practices. Be succinct, with everything from your subject line to the body of the email. Use visuals to aid engagement. Make it easy for your email recipients to keep reading and engaging with you.
Mobile Marketing: Making Your Brand Mobile-Friendly
Marketing on mobile devices is the ticket to widespread brand recognition and success. Papion Marketing can help take your marketing to the mobile stage with precision and content-forward design. Reach out to start working with us today!