Retention marketing holds a place of high esteem in both marketing trends and tested tools. The goal of all marketing is to bring awareness to your brand. Retention marketing has a narrowed focus on bringing customers back to your business regularly.
Retention marketing is helpful for all small business marketing and branding. Whether you’re marketing for an unconventional business or marketing in a highly saturated market, the retention element will help you achieve long-term business growth. Read on to learn six tips and tricks for mastering the practice of retention marketing.
6. Be Intentional with Your Value Proposition
Your value proposition, and all the ways you engage it to showcase your services, is one of the most important parts of retention marketing. Learning how to make engaging content around your value proposition will help. The most important thing is that, when you speak about what your business does for clients, be direct and to the point, without any fluff.
5. Design Customer Segments and Respective Engagement Grooves
Your mix of customers will have a variety of needs and wants from your business. They’ll be separated by their business ventures, their level of industry knowledge, and their goals for growth. You can market to your audience on a personal level by recognizing these segments and addressing their needs with specificity.
4. Implement Changes From Customer Feedback
Retention marketing revolves around caring for your customers and clients in a way they see and appreciate. One such way to achieve that goal is to implement changes from customer feedback. When a client requests a specific product feature, do what you can to make it happen! When they ask about consulting services, update your business plan!
3. Present Re-Engagement Campaigns
Re-engagement campaigns, typically done through email promotions, are a direct way to re-engage with customers who may have dwindled away from your business. These are folks who haven’t actively stopped being customers or clients, but they have stopped being active in their interactions with your business. Re-engaging piques their interest and aids in retention.
2. Stay Connected Through Social Media
Between gaining momentum in social media marketing and engaging with customers in that space, staying connected through social media is critical for businesses. Focused social media management can help in this regard. The more thought you give to your community on social media, the more you’ll retain that audience as active customers.
1. Provide Consistent Value
Providing consistent value is what makes a business worth the while of its customers. There are lots of businesses that provide a one-shot trick, so they always have to draw in new buyers. To achieve retention marketing and ongoing business, you need to offer something consistently helpful, and something you can add to, to double your value.
What Is Retention Marketing? Getting Returns On Your Retention Marketing
Now that you know what retention marketing is, the question is, when will you start using it for your business? You can implement these practices at any time to start taking advantage of retention marketing. Reach out to Papion Marketing to work with our multi-channel marketing experts and boost your retention plans today!