Marketing for unconventional businesses is a unique subset of the world of marketing. For many businesses, marketing tools like gaining momentum in social media marketing or working with local SEO are straightforward. When you have a truly one-of-a-kind, unconventional business, however, your marketing plans get a little more complicated.
These six tips around marketing for unconventional businesses will help you find a groove for your business. They tie to general marketing principles related to the importance of content creation and marketing to your audience. Every business can benefit from these tips, but they’re especially helpful for businesses with a unique selling proposition of epic proportions.
6. Focus on Storytelling
When you’re marketing for unconventional businesses, your marketing needs to draw people in, even if they’re not sure what they’re being drawn towards. A focus on storytelling in your marketing campaigns will help to intrigue potential clients and customers. As you tell your brand story, you’ll be able to bring people in and help them understand through the act of storytelling.
5. Create Video Demonstrations
The world of social media marketing and social media management will tell you videos, like shorts and reels, are an exceptional social media tool. That’s true, and it’s especially helpful for unconventional businesses. Demonstrating your business product or service in video content will give people a straightforward way to understand what you’re selling.
4. Lean Into Humor
Depending on the type of unconventional your business is, it could be an interesting experience for people to be affected by your marketing. If you’re leaning into something a bit out there, tying humor into your marketing will help keep it light and easily digestible.
3. Make It Personal
If you have an unconventional business, your passion for your work will be a huge driver behind the success of your business. You can make that passion a part of your marketing campaign by putting personal touches in your marketing. From an Instagram personal brand to genuine personal stories in your campaigns, making it personal will get people excited about your business.
2. Have an Unconventional Hook
The goal of marketing is to get the attention of potential customers and clients. For a unique business, having an equally unique hook to your marketing will help you realize that goal. Maybe it’s an intriguing location for filming content. Perhaps it’s a bold opening line that makes people question what the rest of your marketing campaign will be about.
1. Invest In Word-of-Mouth Marketing
Word-of-mouth marketing has been a pillar of marketing strategies since, well, since the dawn of marketing. For an unconventional business, word-of-mouth support is one of the best additions to your plan. It’s all about current customers and clients sharing their love for your business. You can invest in word-of-mouth marketing by asking for referrals.
Marketing an Unconventional Business: Finding Your Marketing Niche
Marketing for unconventional businesses can take more work, but in the long run, it’s a worthwhile effort for the success of your business. Reach out to Papion Marketing to find out how we can help with your marketing efforts.