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Instagram Personal Brands: Balancing Business and Personal

Instagram personal brands are something we’ve all seen on Instagram. Those pages of creators and entrepreneurs where they post personal and business updates are Instagram personal brands. But how do they find the balance of business and personal? How many photos of your weekend activities do you post? How many of your business?

It’s a question social media managers work with on a regular basis. If you’re curating your Instagram grid, it’s something you’ll need to think about. This Papion Marketing blog post, where we walk through what personal brands are and how to balance them, will help you get there.

What Is a Personal Brand?

A personal brand on Instagram–and all social media platforms, even in TikTok marketing–is where a person builds themselves into their brand image. A personal brand is often associated with solo-entrepreneurs and brand representatives. These folks are people who, as a person, are just as much a part of their brand as their specific business dealings. 

Creating an Instagram personal brand revolves around finding the balance of posting personal and business-related content. When done properly, a personal brand makes it so the community of that person associates their personality and lifestyle with the brand and business.

3 Facets of Balancing Your Business and Personal Brand

If you’re entering the world of Instagram personal brands, these three facets of balancing the personal and business aspects will help you along. With how personal your brand will be, a lot of the nuance will be up to you. These guidelines are a good place to start.

3. Post Your Personal Life on a Consistent Basis

Posting your personal life on a consistent basis is vital for finding your brand balance. The specific definition of consistent, however, will be up to you. You could start with posting a personal story for every three stories you post. Maybe you do a personal post on your grid once a week. Whatever you settle on, keep it consistent to make your brand seamless.

2. Decide What You’ll Share Before You Start Posting

When it comes to Instagram personal brands, an important starting factor is deciding what you’ll be posting before you post anything. Once you have a plan, you’ll have room to wing it from week to week with different activities and business aspects being posted. At the beginning, however, you want to start with a clear idea of what you will and won’t post about. 

1. Keep DMs Polite and Professional

When you put your personality on your Instagram brand page, you’ll naturally invite more direct messages. When people slide into your DMs, keep your interactions polite, but maintain a professional voice. While it’s safe and wise to post your personal life to some degree, your direct interactions should always maintain a professional flow.

Personality on Instagram: Finding Your Brand Voice 

Balancing Instagram personal brands is something you’ll find your own balance for with time and practice. If you’re looking for social media management support to create balance, reach out to Papion Marketing today!

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