Among the plethora of small business marketing and branding tools at your disposal, small business email marketing is often underutilized. For some, email marketing has gone the way of the past. For others, other forms of social engagement take the main stage. That doesn’t mean, however, that email marketing isn’t useful.
Email marketing helps you reach niche audiences. It provides another medium for making engaging content and crafting quality marketing copy. All in all, small business email marketing provides an outlet for creativity and advertising unlike any other. Read on through this Papion Marketing blog to learn how you can leverage email marketing for your small business.
Niche Benefits of Small Business Email Marketing
All sorts of businesses benefit from email marketing. For small businesses email marketing is positioned for the niche benefit of bringing more customers into the business. That helps to boost profits and grow your community. You can even include email marketing in your small business market research to make it especially effective.
You can mix email marketing with video marketing strategies, retention marketing, landing page creation, and so much more. It complements your marketing efforts as a tool among all the best marketing trends and tested tools. These niche benefits of small business email marketing showcase why it is crucial for your business.
1. Create a Targeted Email List
Creating a targeted email list is all about sending emails to the people who you most want to read them. You can have a large general email list of everyone who shares their email with your business. Your targeted lists should be designed for specific demographics and marketing purposes.
2. Carefully Craft Subject Lines
The subject line is the most artful part of any email message. If you don’t have a compelling subject line, the person receiving your email won’t read beyond that initial note of introduction. Keep it brief and to the point, and make them want to read on and learn more.
3. Provide a Clear Call-to-Action
A clear call-to-action or CTA is vital for every piece of marketing collateral you create. What should your readers do after perusing the email? Do you want them to click a button, follow a link, or stay tuned? Whatever it is, be clear and make it easy to find out what the next steps are.
4. Provide Value and Don’t Oversend
Small business email marketing shares many things in common with DM etiquette for businesses. One such similarity is the importance of providing value and avoiding spamming your readers. Don’t send more than a few emails a month. If it’s a newsletter, once a month is perfect.
Email Marketing for Small Businesses: Subject Your Emails To These Tips and Tricks
Learning the ins and outs of small business email marketing sets you up for email and newsletter success. When you’re looking to launch your email campaigns and boost your brand, reach out to Papion Marketing. We can tailor our social marketing and web design services to suit your needs.