The keys to quality marketing copy are vital for anyone working with a brand or business they want to grow. From social media management to marketing your business in a saturated market, quality marketing copy can help you advance in every way. In this Papion Marketing blog, we’ll walk you through eight keys to quality marketing copy you can start using today.
8. Be Brief
Being brief is one of the key pillars of quality marketing copy. The fewer words you can use to make your point clear and concise, the better. This applies to new content and repurposing old content.
7. Start with Your Audience
When you’re drafting marketing copy one of the most important things to factor in is the audience you’re writing for. From local SEO to a buyer persona you have in mind, starting with your audience will help you craft copy that is compelling.
6. Create a Narrative
Creating a narrative is an important part of building a business in all your marketing and branding pursuits. Creating a narrative is all about telling the story of your brand, and specifically, the story your clients are a part of. This draws them in and makes your business a personal choice.
5. Have a Clear CTA
A clear CTA, or call to action, is one of the most important singular parts of your marketing copy. Your readers need to know where to go once they’ve taken in your initial message. A clear CTA, with a link, contact page, or similar way of reaching you, will give them their next step.
4. Showcase Your Industry Authority
Authority in your industry is something every brand and business benefits from. You can showcase your authority and raise your credibility by sharing facts and writing copy that is truly beneficial and helpful for your audience.
3. Organize Your Copy For Readability
Readability is one of the main focuses of SEO and user-friendliness in the keys of quality marketing copy. Keeping your copy readable means using clear words, maintaining short sentences and paragraphs, and keeping it structured properly.
2. Maintain Brand Consistency
Maintaining brand consistency will help you keep your tone of voice even and consistent. Brand consistency is a huge part of the importance of content creation for this reason. It gives you something regular to work from, so your copy and content remain steadfast.
1. Focus on Quality Over Quantity
Focusing on quality over quantity is always a good idea. It’s especially important in marketing copy. Whether it’s using three words instead of eight or posting on a consistent but not overwhelming basis, your quality should always be the top priority.
Quality Marketing Copy: Make Your Marketing Pop
These eight keys to quality marketing copy will help you craft a business that works proactively for your goals. You can grow your brand and bring in clients and customers. When it comes to how to market to your audience, using the best marketing copy is the trick. Reach out to Papion Marketing to work with our experts in marketing and content creation.