Whether you’ve just started up a business or you’re entering the digital world on top of a thriving business model, it’s never a bad time… Read More »How To Start Digital Marketing: 6 Digital Marketing Steps
How do you market to your audience? How do you know who that audience is? The answer to these questions comes down to how to… Read More »5 Tips on How To Do Market Research for a Small Business
The differences of marketing and advertising are something every small business owner and brand manager should know. Your marketing plan includes advertising details, but the… Read More »The Differences of Marketing and Advertising: 6 Key Points
What goes into great landing page creation? What elements do you need to make a landing page compelling, clean, and easy to navigate? What are… Read More »Landing Page Creation: 10 Elements of Great Landing Pages
Of all the marketing trends and tested tools in use today, Black Friday marketing is in a category all to itself. Black Friday marketing is… Read More »Black Friday Marketing: 6 Black Friday Marketing Techniques
Here on the Papion Marketing blog, we’ve talked about SEO, from local SEO to the top SEO challenges you’ll face in digital marketing. Now it’s… Read More »Website SEO Optimization: 6 Ways To Optimize Your Site
Marketing on mobile devices is a particular niche area of marketing tools. Many marketing practices are delicate procedures, but marketing on mobile devices is the… Read More »Marketing on Mobile Devices: 6 Mobile Compatibility Tips
The connections of social media marketing and website traffic are foundational to small business marketing and branding. Gaining momentum in social media marketing is a… Read More »5 Connections of Social Media Marketing and Website Traffic
Direct message, or DM etiquette for businesses is a niche, necessary piece of social media management. Whether you’re working from an Instagram personal brand or… Read More »DM Etiquette for Businesses: 6 Tips on Engagement Etiquette
Retention marketing holds a place of high esteem in both marketing trends and tested tools. The goal of all marketing is to bring awareness to… Read More »Retention Marketing: 6 Tips to Keep Customers Coming Back