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Flexible Marketing Plans: 5 Tips on Flexible Marketing Plans

Creating flexible marketing plans is something every business owner can benefit from. When you’re first starting your business and planning ahead, you’ll likely have a clear idea of your marketing plans. From TikTok marketing to gaining momentum in social media marketing, you’ll have a place in your marketing plan for every step of the process.

What about when your plans don’t pan out? What happens when your marketing campaigns don’t have the effect you were looking for? Even the best marketing plans can fall flat if the market isn’t right. When that happens, flexible marketing plans can come in and save the day.

Creating flexible marketing plans is critical for every business. For those times when your marketing plans need to shift easily, these five tips will help you keep moving forward.

5. Fluid Service Plans

Having fluid service plans is a great way to set yourself up for success with flexible marketing. You should have your bread-and-butter products and services, but as much as you can, offer a multitude of options. For example, you could be a marketing agency that also specializes in podcast production and virtual assistant services.

4. Diverse Customer Goals

Most brands and businesses have a goal of learning how to market to their audience. This is vital, but for a flexible plan, you need to take it one step further. As much as possible, you should have a few ranges of customer demographics you’re marketing towards. If your market fades in one demographic, you’ll still bring in business from other avenues.

3. Overarching Brand Guidelines

Every business should have a style guide for its brand identity. For a flexible marketing plan, keep your style guide expansive, to leave room for varying marketing campaigns. Having some base color schemes and rules of marketing is good. Making sure those plans can fit any marketing campaign is even better.

2. Minimal Inventory Purchases

If your business relies on supplies for keeping up with demand, making minimal purchases will help you stay flexible. Buy what you need, with enough surplus to keep you going, but don’t overdo it. That way, if things change, you won’t have wasted stock. This is especially important if you have stock that is perishable or time-sensitive. 

1. Open-Minded Marketing Goals

Having open-minded marketing goals, as an overarching part of your marketing plan, will give you the freedom to be flexible. As long as you have a general goal for your business’s success, you can shape your marketing to fit that image of success. This is a wide-ranging tip for creating flexible marketing plans, but it covers the central idea of how to be flexible.

Marketing with Flexible Plans: Stay Flexible and Ahead of the Curve 

Creating a flexible marketing plan gives you the leeway to move your business forward, even when things don’t go to plan. For small business marketing, flexibility is one of the greatest gifts you can give yourself. Papion Marketing can help you build your flexible marketing plan and work with it as your business grows. Reach out to work with us today. 

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